• 23 April 2019
As Europe’s leading online retailer in beauty devices, we’re delighted to bring our best-selling brands, exclusive content and expert advice to the Netherlands.
In celebration of the launch, we sat down with the brains behind the brand, Laurence Newman, our founder and CEO.
With over 20 years of experience in the health and beauty industry, Laurence began his career selling professional aesthetic devices and set up CurrentBody after recognising the potential growth in the home use device industry.
Fast-forward a decade and CurrentBody has now entered its 10th year in business. In celebration, we look back at what has made the brand a success, as well as discussing his favourite products and trend predictions for 2019.
Why is CurrentBody different?
We’re different because we’re a specialist. There’s always room for a specialist in any industry, and in this one it’s particularly important because some of these products are so unknown to the consumer they need all of the information, not just before they buy the products but after also.
We’re able to provide expert advice on all these levels of aftercare.
Typically, having this specialist advice means that the consumer is always getting the right product for their skin and their particular concern - this business is all about making sure we have the best available content to provide our customer with the right information.
What do you think will be the biggest beauty device trends and products for 2019?
Female health is the biggest growing category, the pioneer of that sector is a company called Elvie - we’ve seen some really interesting products comes from them.
In terms of anti-ageing and facial cleansing, expect new product development to come from the likes of TriPollar, FOREO and Clarisonic.
Do you think home-use technology is a better approach to injectables or surgery?
Before people go and have invasive treatments, there’s absolutely no reason they shouldn’t try some of the home-use technologies that are available.
One of the best things about the products that we sell it that they’re safe, and one thing I’ve always been taught from my early days is “if you can’t make something better, don’t make it worse.”
I think people should look at all the alternatives that are available.
Which CurrentBody products do you use and why?
Most recently, I’ve used an electrical muscle stimulation device to fire my quads up after a knee-operation I had.
From an anti-ageing point of view, I use the Clarisonic Alpha Fit Cleansing Brush - it’s the perfect gym bag essential.
What would you recommend to those with a busy lifestyle and want to save time?
I think home use devices are exactly for that, the whole point is that people can’t visit salons and clinics as often as they’d like.
What I would say is that you do need to take a little bit of time out of your schedule to use the devices, whether that’s 10, 15 or 20 minutes.
However, some of the products we have now are geared towards a quick fix and being able to do things reasonably quickly at home.
Take the new cleansing brushes from Clarisonic or NuFACE for example - you can get a really good result from the NuFACE after just 10 - 15 minutes of use.
I think with any type of device I think you need to at least give it 3 months. My advice would be, find the time to use it and have the patience before you make a decision on the results.
What salon technology would you love to see evolve into a home use device?
My background is in treatments for spider veins, telangiectasia and rosacea and so far there is no home use device that can help treat those conditions.
What people don’t realise is how many people these conditions actually effect. They're conditions that are often wrongly seen as conditions for people who wrongly ‘drink too much’ - I’d love to see a product that could help with them.
