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It's been the ultimate buzzword in skincare for the past few years, but did you know Hyaluronic Acid holds the key to beautifully smooth, hydrated and flawless skin?

What is Hyaluronic Acid? 

Our bodies naturally produce this clear substance to maintain your skin's hydration levels. It attracts moisture from the atmosphere to help your cells retain as much of it as possible.

It's so powerful that just a single gram of Hyaluronic Acid can hold up to six litres of water, making it an excellent moisturiser.

What's more, this smart ingredient also has the ability to regulate the optimum moisture levels within each cell.

Why do we need it?

Although our bodies naturally produce Hyaluronic Acid, our natural environment accelerates the loss of moisture from the skin.

Harsh weather conditions, UV damage and certain skincare products can break through the skin's protective barrier to have a drying effect.

As we begin to age, our skin also loses collagen and Hyaluronic Acid, meaning that our skin can become dehydrated more easily.

The good news is that regular top ups can keep your complexion feeling plumper, refreshed and dewy.

What's the best Hyaluronic Acid to use?

It’s best to choose nourishing hydration formulas to compliment your existing routine. However, if you’re looking for a real hydration boost it’s best to go for a pure product.

The JeNu Pure Hyaluronic Acid Serum contains the most potent form of the naturally-sourced ingredient. Created with a unique blend of soothing ingredients, including skin healing leaves and flower additives, regular use will stimulate the production of Collagen and protect against damaging free radicals.

Whilst the Hyaluronic Acid itself can be found in a range of skincare topicals, there are a number of beauty devices on the market that boost its absorption.

Enhance the performance of Hyaluronic Acid serums by following with the JeNu Plus Ultrasonic Infuser. Using ultrasound technology, the device emits 356,000 pulses per minute to gently diffuse the product into the deeper layers of the skin, boosting its benefits and accelerating the results.

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Our product expert says…

The best thing about Hyaluronic Acid is that it works wonders for many different concerns - whether that’s smoothing away fine lines and wrinkles, maintaining a youthful glow or simply nourishing dry skin. However, many people don’t know that devices can supercharge your application to make sure you’re seeing the true benefits (and value for money) from your skincare products.